Running a transformation challenge is a great way to motivate clients to reach their fitness goals.
Challanges allows gym owners and trainers to create a competitive and supportive environment for their clients, while also increasing revenue for their business.
It is also a great way to attract new customers and keep existing customers engaged with the community
However, one of the biggest challenges of running a transformation challenge is providing proper nutrition plans for clients. Especially when there are so many other aspects that need to be planned.
That is why teaming up with a nutritionist can improve the results of the challenge! Outsourcing nutrition to the professionals is now an valid option.
Steps to Running a Successful Transformation Challenge
- Define the Challenge: Determine the length of the challenge, the goals, and the rules.
- Plan the Training / Workouts you will offer: You may want to suggest a workout schedual for your clients or even a point system for tracking attendence. Some gyms offer a specific training program based on goals, others offer regular PT sessions with their clients. Many just recommend a certain amount of class attendence per week.
- Promote the Challenge: Use social media, email marketing (multiple emails), and word of mouth to promote the challenge to clients and potential clients. Many gyms will do a around a month of advertising.
- Provide Support: Offer regular check-ins, progress tracking(such as an inbody scan), and educational resources to keep clients motivated and informed.
- Work with a Nutritionist: Outsource the nutrition plans to a professional nutritionist to ensure clients receive the proper nutrition to support their goals. One template diet will not be suitable for everyone, however a nutritionist can calculate the requirements of each client, and provide personalised nutrition plans based on client goals and requirements. 80 % of the results will come from the Calories IN, vs Calories OUT. Nutrition should be addressed for maximum results.
- Host Events: Host events such as workout classes, information seminars, and social gatherings (always a party at the end) to create a supportive and competitive environment for clients.
- Give Value to your Clients: Its very easy to give your clients a habit tracker, workout plan, goal setting form. Some gyms go so far as to make each client a booklet, with all the challenge information. Body scans are another great way to give value to the clients as they will always have that data even after the challenges ends.
- Create A Community: A Strong community always helps the challengers succed. Its important to keep moral high. Some simple tricks are to share each others victory stories, try to break PB‘s and keep a leaderboard. You can even have weekly prizes for exercise challenges, or even organise challenge specific classes and hikes.
- Offer Incentives: Offer incentives such as prizes $$$, discounts, or recognition for clients who achieve their goals such as awards or trophies. One of the best incentives is a TRANSFORMATION!
Why Outsource Nutrition to a Professional Nutritionist?
A professional nutritionist has the expertise and knowledge to create personalized nutrition plans for clients based on their individual needs and goals. They can also help clients with nutrition related questions and make necessary adjustments to their plans to ensure they continue to see results.
Outsourcing nutrition to a professional nutritionist also frees up time for gym owners and trainers to focus on other aspects of the challenge, such as organizing events, training clients in the gym and providing support.
It also ensures that clients receive accurate and up-to-date information about nutrition, reducing the risk of misinformation or “trendy” ways to lose weight. We have nutritionists that will write up the nurtrition plans for each and every one of your clients. Learn more here
Conclusion
Running a transformation challenge can be a great way to increase revenue and motivate clients to reach their fitness goals.
However, providing proper nutrition plans can be challenging.
Outsourcing the nutrition to a professional nutritionist ensures that clients receive accurate and personalized nutrition plans while freeing up time for gym owners and trainers to focus on other aspects of the challenge.
I hope you found this information useful. Be sure to reach out or comment if you have any questions.
By following the steps I have just listed, gym owners and trainers can increase their chances of running a successful transformation challenge. Plus, provide their clients with the support and resources they need to achieve their goals.
Best wishes for your challenge!
– Simon Jager
Nutritionist, Specialised Personal Trainer, Transformation Coach
